It exists another more inclusive definition of Reverse Innovation.
If we consider that any innovation is composed of 4 main stages:
-
Ideation
-
Development
-
First market
-
Second market
then each stage can happen either in the company's home country (an Advanced Market, e.g. Switzerland) either in a Developing (or Emerging) Market (e.g. in China).
If the letter A designates an Advanced Market and D a Developing (or Emerging) Market, the following sequences (representing the 4 stages descibed above) can be considered as Reverse Innovations:
|
S1 |
S2 |
S3 |
S4 |
S5 |
S6 |
S7 |
S8 |
S9 |
S10 |
Ideation |
A |
D |
D |
D |
D |
A |
A |
A |
D |
D |
Development |
D |
A |
D |
D |
D |
A |
D |
D |
A |
A |
First Market |
D |
D |
A |
A |
D |
D |
A |
A |
A |
A |
Second Market |
A |
A |
D |
A |
A |
A |
A |
D |
A |
D |
For example, in sequence 1 (S1), the new product has been thought of in Switzerland, developed in the Chinese R&D center and first introduced in the Chinese market before being brought back in the French and Swiss markets.
According to this definition, do you think that your company practice Reverse Innovation?