Reverse Innovation Survey

This survey intend to measure the practice of Reverse Innovation in companies.

Welcome to the GLORAD survey on Reverse Innovation!

Thank you for agreeing  to take part in this important survey measuring Reverse Innovation in your company. Your answers will enhance the knowledge on innovation practices today and will allow us to build a global report on the subject. You will be offered to receive this report afterwards. 
This survey should only take 5-10 minutes to complete. Be assured that all answers you provide will be kept in the strictest confidentiality.

There are 12 questions in this survey.

Company's attributes

What is the industrial sector of  your company?
How many employees does your company have?
Up to 9
10 - 49
50 - 249
250 - 999
1000 - 9999
10 000 - 14 999
15 000 - 29 999
30 000 - 60 000
Over 60 000
Where is your company's home country (i.e. the global head office of the ultimate controlling company)?

What percentage of your R&D ressources is located outside of your company's home country?

Reverse Innovation Data

An innovation is called reverse when it is first developed for and adopted in the developing world (Developing or Emerging Markets) before “spreading” to the industrial world (Advanced Markets).

A popular example is an ultrasound machine developed by General Electric:

« Because China’s poorly funded rural clinics couldn’t afford the company’s sophisticated ultrasound machines, a local team built a cheap, portable ultrasound out of a laptop equipped with special peripherals and software. It not only became a hit in China but jump-started growth in the developed world by pioneering applications for situations where portability is critical, such as at accident sites.» Source: Harvard Business Review, 2009

Does your company practice reverse innovation?

For the purpose of this study, Advanced Markets are: Australia, Austria, Belgium, Canada, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong (SAR), Iceland, Ireland, Israel, Italy, Japan, Korea, Luxembourg, Malta, Netherlands, New Zealand, Norway, Portugal, Singapore, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Taiwan, United Kingdom, United States.

All other countries are considered as Developing or Emerging Markets